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UDC 911.3

NichTetianaVasylivna, Ph.D. in Geography, Kyiv National Taras Shevchenko University, Kyiv, Ukraine, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it "> This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Prokopenko Tatyana Petrovna, Kyiv National Taras Shevchenko University, Kyiv, Ukraine, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it "> This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Vaschenko Alexandr Volodymyrivna, Kyiv National Taras Shevchenko University, Kyiv, Ukraine, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

REGIONAL ASPECT OF FORMATION OF ADVERTISING ACTIVITIES IN TOURISM OF UKRAINE

The aim is to consider the peculiarities of the formation of tourist advertising in the regions of Ukraine in accordance with available tourist resources.

The methodology of the research is based on the use of the statistical base and methodology of the State Statistics Service of Ukraine, as well as methods of mathematical statistics, comparative-geographical method.

The results of the study described the tourism resources of a number of regions of Ukraine and justified the need for the formation of tourist clusters. Three tourist regions of Ukraine are allocated.

The scientific novelty consists in the introduction of reasonable necessities for the formation of tourist clusters as a measure of attracting the population of the country and their consumption expenditure to national tourism.

The practical significance of the results obtained is the possibility of comparing the factors of formation and spatial localization of tourist destinations in the formation of tourist flows.

Keywords: advertising, tourist advertising, tourist product, tourist resources.

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